Classwork
Classwork completed throughout my time at Syracuse University.
IST 421 - Information Visualization Final Project
Using R Studio and Adobe Illustrator, my project examines the question: What are the emerging trends in music consumption habits and how do they vary across the music industry? with this Kaggle dataset.
My story focuses on understanding the latest developments in how people consume music and how these trends are presented in the music industry. To address this question using the Discogs dataset, we can analyze a variety of factors such as format preferences, genre popularity, label performance, sales trends, etc. and the relationships between them. By examining these variables over time, I can identify emerging patterns and shifts in consumer behavior. This story could provide valuable insights for industry professionals, stakeholders, and artists seeking to understand the evolving landscape of the music industry.
EEE 457 - Strategic and Entrepreneurial Management (Capstone) as Chief Marketing Officer
Worked as the operating CMO of my Capstone group's venture, Orla. In charge of marketing strategy and branding, produced graphic mockups for the app using Adobe Illustrator.
MAR 444 - New Product Management Demo Reel
Used Adobe Illustrator and After Effects to create a promotional demo reel of project app "Find my Spot".
MAR 400 - Marketing in Spain and the U.S. Brand Presentation
Presentation on Loewe's brand and marketing strategy detailing their rebrand, especially under Jonathan Anderson's creative takeover, as well as an analysis on Loewe's positioning, reach, partnerships, and social media.